National Recreation and Park Association celebrates Earth Month

Who’s on Top? – April 9-15, 2018

Spend on new national TV ads reached $117 million during the week of April 9-15, falling by 39 percent compared to the previous week. Overall national TV expenditures didn’t see as big of a dip, with total spend reaching $853 million – a drop of just 5 percent week-over-week. Because there were no large-scale events this week drawing mass audiences, new commercials weren’t as plentiful but advertisers still spent healthy amounts airing existing ads.

NBA Basketball games were the main beneficiary of new expenditures for the week with $12 million in revenue, followed by the 53rd Academy of Country Music Awards which received $4.7 million of new ad spend.

Creative Spotlight

April is Earth Month and to commemorate the worldwide event, the National Recreation and Park Association (NRPA) is collaborating with Disney, ESPN and ABC on its Meet Me at the Park campaign for the fourth year in a row.

In a new ad released this week, the NRPA promotes connecting with friends, family and ourselves at the park. As part of the Earth Month campaign, the commercial also asks viewers to visit NRPA.org/ABC for a chance to win a grant and help get their local parks revitalized.

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