Domino’s counts on technology for 150,000 new locations

Who’s on Top? – May 28-June 3, 2018

National TV ad spend bounced back during the week of May 28th. Overall national TV spend reached $912 million, an increase of 27% week over week, while spend on new ads rose 35% compared to the previous week, totaling $124 million. The NBA scored big this week, with the first two games of the finals combined accounting for 20% of new ad dollars. Overall, the NBA finals brought in $72 million in ad revenue, including $25 million for new advertising.

Creative Spotlight

With ever growing competition in the QSR market, Domino’s is looking for ways to stand out. With that, say hello to Domino’s Hotspots. The pizza chain spent $4.1 million on new commercials this week to promote the launch of its new Hotspots program, allowing you to have Domino’s delivered to the great outdoors. Whether you’re enjoying a picnic in the park or relaxing at the beach, Domino’s has you covered with delivery to 150,000 parks, beaches and other outdoor locations.

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Domino’s used its total new ad budget for the week on this ad, with 29% of dollars placed during the NBA finals.

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