WB’s Crazy Rich Asians wins at the box office and on the small screen
Who’s on Top? – August 13-19, 2018
Advertising spend for new creative on national TV reached $98 million for the week of August 13, 2018, falling for the second week in a row with a decrease of 8%. Overall spend for the media continued to remain at a steady level, reaching $847 million for the week.
On August 15, Warner Bros. Pictures released the cinematic adaptation of the novel Crazy Rich Asians. Over the course of the week, the studio spent a total of $3 million advertising the movie on national TV.
Promotion of the film began back in May, with total national TV expenditures exceeding $13 million to date. Advertising buzz has paid off – Crazy Rich Asians was number one in the box office during opening week, shattered revenue expectations and has been met with widespread critical acclaim.
This data is part of ongoing reporting we release on a weekly basis. Make sure to check back every week for the most recent data, or contact us to learn how you can discover your competitors’ breaking ads on your own in real–time using our AdScope tool. Already an AdScope customer? Log in now and see what your competitors are up to.