WB’s Crazy Rich Asians wins at the box office and on the small screen

Who’s on Top? – August 13-19, 2018

Advertising spend for new creative on national TV reached $98 million for the week of August 13, 2018, falling for the second week in a row with a decrease of 8%. Overall spend for the media continued to remain at a steady level, reaching $847 million for the week.

Creative Spotlight

On August 15, Warner Bros. Pictures released the cinematic adaptation of the novel Crazy Rich Asians. Over the course of the week, the studio spent a total of $3 million advertising the movie on national TV.

Promotion of the film began back in May, with total national TV expenditures exceeding $13 million to date. Advertising buzz has paid off – Crazy Rich Asians was number one in the box office during opening week, shattered revenue expectations and has been met with widespread critical acclaim.

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