Amazon pushes further into fashion

Who’s on Top? – August 27-September 2, 2018

Advertising spend on national TV took a hit the week of August 27, falling 19% compared to the week prior and topping out at $782 million. Spend for new commercials also fell by 7% to $111 million. The return of college football was the big money maker for networks this week, with overall ad expenditures of $60 million, including $17 million for new advertising.

Creative Spotlight

As Amazon continues to disrupt industry after industry, the company recently rolled out its Prime Wardrobe “try before you buy” shopping option for all Prime members in the US. The move competes with similar online services like Stitch Fix, Le Tote and Trunk Club. However unlike its competitors, Amazon’s service allows Prime members to choose their own items, instead of using stylists.

To promote the offering, Amazon released new advertising this week with different ads showing that the service is for both men and women alike. One commercial features a man in need of a wardrobe update after landing a new job, while the other spot shows a woman in search of the perfect outfit for an upcoming stand-up comedy show.

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