Allstate reaches out to hurricane victims with new advertising

Who’s on Top? – September 17-23, 2018

NFL games are continuing to drive advertising spend for broadcast networks, accounting for 22% ($238 million) of overall national TV ad spending during the week of September 17, including $63 million of new advertising. Overall, national TV expenditures totaled $1 billion, including $184 million for new commercials. The top advertisers for the week all invested heavily in placing spots during NFL games.

Creative Spotlight

In the wake of Hurricane Florence hitting the Carolina coast in mid-September, Allstate reminded those affected by the storm that they are here to help through the telling of the story of the oldest living thing east of the Mississippi, the Angel Oak tree on Johns Island, South Carolina.

The Angel Oak remains standing despite weathering countless storms and stands for the resilience within us all. Allstate says it's humbled by the courage shown by the Carolinas and offers a helping hand in partnership with the American Red Cross.


The commercials first appeared on September 19, five days after Florence made landfall. So far, the commercial has run nationally 174 times, with the majority of spend ($7 million) placed during NFL games.

This data is part of ongoing reporting we release on a weekly basis. Make sure to check back every week for the most recent data, or contact us to learn how you can discover your competitors’ breaking ads on yor own in real–time using our AdScope tool. Already an AdScope customer? Log in now and see what your competitors are up to.

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