Metro PCS rebrands to Metro by T-Mobile

Who’s on Top? – October 8-14, 2018

Ad spend on national TV fell during the week of October 8 compared to the previous week for both new and total expenditures. Total investments reached $951 million, including $124 million from new advertising. FOX was the main beneficiary of both overall ($214 million) and new ($37 million) revenue for the week, with more than three quarters coming from advertising in NFL games. For all national TV, NFL games were responsible 36% of new TV airings ($45 million).

 

Creative Spotlight

Five years after being acquired by T-Mobile, Metro PCS officially rebranded on October 8 to Metro by T-Mobile. Along with the new name, the carrier launched a new ad campaign, spending more than $14 million in one week to promote its new image and its new unlimited high-speed data plans.

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As part of its rebrand, Metro by T-Mobile is also trying to change consumers’ perception of both the brand and of prepaid wireless in general, by offering 5G service and new plans that include content from Amazon Prime and Google One.

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