Kim Crawford Wines releases first new TV commercial in two years

Who’s on Top? – October 16-22, 2017

Ad spending on national TV increased 30 percent during the week on October 16 with expenditures reaching $142 million. The Walking Dead brought in big advertising dollars, accounting for half of all new spend ($127 million). Indeed, each of the top five advertisers for the week spent the majority of ad dollars for new creative during The Walking Dead. The money was distributed among reruns throughout the week (96%) and the season premiere on October 22 (4%).

This is the first week since the 2017 NFL season began, that professional football games didn’t have the largest share of spend. Games this week only accounted for 15 percent of spend for new broadcast placements.

Creative Spotlight

Kim Crawford Wines spent its entire budget on one new ad this week. The spot features guests enjoying glasses of Kim Crawford Sauvignon Blanc at an upscale party with the commentary “elevate the moment with every drop.” This is the first TV commercial the company has released since 2015.

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The ad first appeared on October 16 and has aired nationally 502 times. The bulk of spending was placed during The Walking Dead, followed by reality shows like Real Housewives of New Jersey, Keeping up with the Kardashians and Flipping Out.

For details about creative from other top advertisers, visit The Drum

This data is part of ongoing reporting we release on a weekly basis. Make sure to check back every week for the most recent data, or contact us to learn how you can discover your competitors’ breaking ads on your own in real–time using our AdScope tool. Already an AdScope customer? Log in now and see what your competitors are up to.



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