New ads for New Year’s resolutions

Who’s on Top? – December 25-31, 2017

With the year coming to a close, advertisers spent big from December 25-31, 2017. In an effort to make last minute sales and close the year out strong, spending totals for new creative on national TV reached $130 million – the highest overall week for the month of December this year.

Creative Spotlight

As weight loss continues to be the number one New Year’s resolution among Americans, three of the top five advertisers for the last week of the year were weight management brands: Weight Watchers, Nurtisystem and Bowflex.

Weight Watchers promoted the benefits of its new Freestyle Program in a campaign that debuted on December 26, just after many consumers may have overindulged during the holidays. The ad features long-time spokesperson Oprah Winfrey, along with other Weight Watchers customers, enjoying tacos and discussing how happy they are with the program which makes it easier for them to go out to eat and enjoy real food during their everyday lives.

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Nutrisystem was more focused on the rapid results the programs offers. The brand used its veteran spokesperson Marie Osmond in ads for the new Turbo13 program, with Osmond and others stating how many pounds they have lost. Nurtisystem debuted its campaign just before Christmas, on December 21.

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Bowflex began airing commercials on December 26 promoting New Year’s savings on the popular workout machine, the Bowflex Max Trainer. The ads touted helping consumer’s burn a high number of calories in just 14 minutes, for those who don’t have the time to devote to long work outs.

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For details about creative from other top advertisers, visit The Drum

This data is part of ongoing reporting we release on a weekly basis. Make sure to check back every week for the most recent data, or contact us to learn how you can discover your competitors’ breaking ads on your own in real–time using our AdScope tool. Already an AdScope customer? Log in now and see what your competitors are up to.



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