Cosyntex is in the limelight ahead of Psoriasis Awareness Month
Who’s on Top? – July 17 - 23, 2017
Advertising spend for new creative on national TV slipped by 14 percent during the week of July 17th, reaching $85 million from 477 advertisers. Total ad expenditures on national TV also took a slight hit, dipping to $830 million, down from $832 million the week prior. With no major high-priced advertising events for marketers to saturate with new ads, America’s Got Talent was the single show with most new creative spend allocated towards it – $3 million.
With Psoriasis Awareness Month
on the horizon, Novartis spent $4.6 million this week to drop a single 60 second creative promoting its plaque psoriasis drug, Cosentyx. The ad featured actual users of the medication, including celebrity spokesperson Cyndi Lauper who suffers from the condition. Each one of them describes the challenges they’ve faced because of psoriasis and how Cosentyx has helped others to “See Me,” the medication’s long time tag line.
The ad debuted on July 17th during Early Today on NBC. So far it has aired 727 nationally with an additional 2,530 occurrences in local markets.
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