University of Phoenix inspires in latest ad for “We Rise” campaign

Who’s on Top? – August 7-13, 2017

New creative placements accounted for 10 percent of total national TV ad spending during the week of August 7th, reaching a total of $78 million from 529 advertisers. America’s Got Talent was the front-runner for new ad spending for the second week in a row, accounting for $4.5 million of new expenditures. Trailing just behind AGT was The Story of Diana. The documentary marking the 20th anniversary of the passing of Princess Diana drew in $4.3 million for new ads.

Creative Spotlight

Just in time for Back-to-School season, University of Phoenix debuted the latest installment of its “We Rise” campaign. The campaign initially rolled out in early 2016 and focuses on the inspirational stories of current students and alumni. The newest commercial features a woman reflecting on her life as she speaks to her new-born great granddaughter. She tells the story of her struggles and sacrifices, and how it was all worth it if it meant giving her great granddaughter the opportunities she didn’t have – all because the University of Phoenix gave her a chance to succeed.


The ad debuted on August 7th and appears in :30 second and :60 second versions. Together they have aired a total of 531 times nationally and 188 times on local networks. The :30 second version of the commercial is also being used for online video advertising.

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