Webinar: Planning for Winter Holiday 2019 - 'Tis the Season for Ads
This webinar took place on October 3, 2019. Click here to view a recording as Kantar, the global leader in connected media intelligence, examines retailers’ Winter Holiday advertising strategies to break through the clutter and connect with shoppers across media channels during this crucial sales season. Includes analysis of media expenditures and ad messaging across newspapers, magazines, radio, television and digital channels.
- Winter Holiday ad strategies and expenditures of the top retailers
- Retailers’ media mix, including digital media’s share of retail spending
- When ad spending peaks during holiday season
- The Black Friday-Cyber Monday weekend in paid search advertising
- 2019 Predictions
- And more
View the recording today!