Coupons Drive Advertising Impact
Published on:
07 June 2016
Across the larger CPG industry, digital coupons have joined Free Standing Insert (FSI) coupons as an important channel for brand growth, and their use has grown significantly as a result. In 2015, digitally distributed coupons grew 13.5% vs 2014, while total FSI Coupons were flat in 2015, up 0.2%. Despite the lack of page growth in FSI coupon activity, overall dollars circulated to consumers increased 3.7% to over 515 billion in 2015. Here is a look at the latest print and digital promotional activity:

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