Guide to PPC Competitive Intelligence
No marketing vehicle is more rooted in direct, head-to-head competition than Paid Search. Learn how to use Digital Competitive Intelligence
to gain the edge with this informative, step-by-step guide.
- Find your top PPC competitors
- Identify competitors’ best-performing ad copy
- Identify competitors’ most effective landing pages
- Estimate competitors’ traffic and budgets
- Identify and avoid competitors’ mistakes
- And more
Marketers who utilize the tactics and strategies contained in this guide are three times more likely to be seen on the search engines than their top 20 competitors. What’s more, they often reduce their CPC prices in the process.
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