Yahoo Bing PPC Metrics Report - 2013 Edition

Every search marketer knows that Google dominates in U.S. search volume, handling two-thirds of all search queries. And yet, less is known about the entity that accounts for roughly the other third of searches—the Yahoo! Bing Network. 

In this valuable new report, AdGooroo analyzes U.S. paid search performance on Yahoo! Bing as well as Google AdWords across six verticals: Retail, Financial Services, Travel, Education, Computer & Internet, and Business to Business. 

View side-by-side comparisons of the two search engines for:

  • Impressions
  • Clickthrough Rate (CTR)
  • Cost Per Click (CPC)
  • Cost Per Thousand Impressions (CPM)
  • Competition
  • And more
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