Automotive Ad Insights
Automotive is the largest advertising category by dollar volume, and its health is closely tracked throughout the ad industry. From 2008 onwards, the vital signs were trending downwards. But the good news is that the auto category has rebounded from 2010 spending levels.
Jon Swallen, an authority on the U.S. advertising industry and Chief Research Officer at Kantar Media Ad Intelligence, provides an in-depth analysis of the latest advertising trends in the automotive category. Get deep insights into marketing and advertising trends for this significant sector with a complimentary copy of our latest trend report, Automotive Ad Insights.
- Automotive advertising expenditure trends
- The automotive landscape for local TV, and the role local news has played in ad clutter
- The effect of political ad demand on the auto category
- Digital media strategies and tactics, particularly for Online Video