Back-to-School advertisers make the grade

As the second biggest spending event of the year, back-to-school has always been a crucial advertising event for retailers like Walmart, Target and JC Penney. In recent years, back-to-school has also attracted expanding interest from a wide range of non-retail advertisers, such as wireless telecom, seeking to associate themselves with the event and pump up their sales.

With so many brands battling it out for consumers’ dollars and attention, standing out from the crowd during this period is an imperative. We analyzed last year's ad activity to see who has been making the grade and how they did it. 

This complimentary report examines:

  • Timing of the core back-to-school season
  • Top advertisers and categories
  • Unconventional advertisers
  • Creative strategies
  • Paid search strategies and keywords
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