Back-to-School is Back in Session

Before the bathing suits and beach towels have been put away for the season, advertisers are already busy doing their homework in order to plan a winning back-to-school strategy. As the second biggest spending event of the year for retail, it’s crucial for brands like Target, Kohl's and Old Navy to get top marks when it comes to reaching consumers with compelling campaigns. Even some unexpected advertisers like Dairy Queen and Nutrisystem try creative tactics to associate themselves as a way to leverage sales.

This complimentary report examines:

  • Timing of the core back-to-school season
  • Top advertisers and categories
  • Unconventional advertisers
  • Key audiences
  • Paid search strategies and keywords
  • Owned social media performance
Download the report today to view key insights into advertising trends and strategies during the back-to-school season!

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