Consumer Tech Marketing: The $14 billion ad spending category

Consumer tech is packed with the devices, services and technology that have revolutionized everyday lives: telecom services, TVs, computers, smartphones. Each of these continues to drive advertising within the category. Kantar Media teamed up with Ad Age to bring you this report focused on trends in consumer tech marketing, which has become a $14 billion dollar ad spending category.

This report examines:

  • The consumer tech advertising market
  • Top category advertisers
  • Spending by segment, media and year
  • Wireless advertisers and consumer profiles
  • Top keywords and advertisers in search marketing
  • Smart TV consumers

Download the report to get the information you need to connect with today's evolving consumer tech market.



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