DIMENSION 2018: A whole new (old) world?
As new technologies evolve and become more mainstream, the measurement challenge will come to the forefront. New technologies like smart speakers, wearables and online formats will help shape what we measure and bring fresh challenges to all involved in media planning, buying and measurement.
This section of our groundbreaking DIMENSION report, "A whole new (old) world?", explores how the industry is quantifying consumer uptake of new communication technologies and what industry leaders see as coming next.
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About DIMENSION 2018
DIMENSION 2018 is a major and innovative study exploring the state of the media business based on a survey of 5,000 “connected consumers” age 18+ and interviews with industry leaders across five of the largest media markets in the world – the US, UK, France, Brazil and China.
The findings of DIMENSION, have been broken down into four key areas of focus which can be read individually or aggregated together to form a complete picture of the shared issues facing the industry.