DIMENSION 2020: Boosting Brand Reputation

Is personalization bad for PR?

With audiences accessing more of your messages through personal devices and environments our latest report considers:

  • Who do consumers trust for news and brand information?
  • Where does their trust come from?
  • Do consumers like influencers?
  • Relevance and privacy: What’s appropriate? What’s not

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We’ve created this report to help our clients navigate the risks and reap the rewards of using personalized channels in their PR and communications plans. 

Boosting brand reputation in a personalized world is a summary of research from 8,000 consumers and interviews with some of the world’s leading thinkers in PR & corporate communications. Our findings present important considerations including:

  • How are your PR plans balancing reach and context?
  • How are you identifying the best mix for your social influencer strategy?
  • How can you use influencers appropriately to achieve the best results?
  • Stronger reputation management in a connected world
     

Read the report



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