Global Advertising Expenditure 1H2014 vs. 1H2015

The media landscape is constantly evolving and as an advertiser, media owner, or agency, you need robust and reliable data. In this report, we look at advertising trends across the globe and and see how the ever changing world of media from 1H2014 to 1H2015.

This report examines:

• Change in overall advertising expenditure by country

• Change in advertising expenditure by media type

• Shift in advertising expenditure by market category from 1H2014 vs. 1H2015

• Top 10 advertisers/brands by country 1H2014 vs. 1H2015

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