Global Advertising Expenditure Q1-Q3 2016 vs. Q1-Q3 2015

The global media landscape is constantly changing. Locally and globally, spending patterns shift among media mix, categories and advertisers. We examined the changes that occurred during Q1-Q3 2016 as compared to the similar time period the year prior.

Our Global Advertising Expenditure Trends report examines:

  • Increases and decreases of overall advertising expenditure by country
  • Increases and decreases in expenditure broken down by media type for each country
  • Q1-Q3 2016 advertising expenditure by market category for each country
  • Q1-Q3 2016 top 10 advertisers/brands by country
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