Healthcare Marketing: Spend & Trends
Kantar Media and Ad Age have joined together to develop a co-branded whitepaper focused on healthcare marketing trends. Ad spending for the U.S. healthcare industry last year hit a record $9.7 billion, up 11%. TV still rules, but consumers increasingly are looking online for answers.
This report examines:
- The healthcare advertising market
- Hospital and medical advertisers
- Online and mobile healthcare resources
- Spotlight on Diabetes
- Healthcare consumer profiles
- Physician profiles
Download the report today to get the facts and figures you need to know. Stat.