Marx FSI Trends

Kantar Media is pleased to bring you our 13th annual overview of Free-Standing Insert (FSI) distribution trends.

Our report has found that more than 186 billion pages delivering 286 billion offers totaling more than $515 billion of consumer incentives were distributed in 2015. Notable increases in Average Face Value and total Dollars Circulated demonstrates that leading advertisers still value the influence the FSI vehicle has as an effective tool to deliver purchase incentives to consumers.

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Previous annual trends available upon request.

2015 Free Standing Insert Distribution Trends

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