Report: New Product Promotion Trends
New products are vital for CPG manufacturers, and the ability to generate and maintain success in an increasingly competitive landscape requires an integrated marketing program that includes both FSI and digital promotion.
The latest report from Kantar Media highlights trends and best practices for promoting new CPG products:
- How do offer value, distribution and frequency strategies differ across product categories and media types?
- Are your new products prepared to compete using FSI and digital promotion?
Download the report today or contact us
to learn more about your competitive set and category.