Targeting Hispanic TV Viewers in English and Spanish

The United States Hispanic population is large and growing in both size and buying power, making it an attractive audience for U.S. advertisers. According to 2017 U.S. Census Bureau data, Hispanics make up 18 percent of the U.S. population, and the Census Bureau projects Hispanics will drive U.S. population growth over the coming decades, making them a particularly valuable consumer group, especially for advertisers with an eye toward long-term growth.

Kantar Media analyzed how companies are marketing to U.S. Hispanics today, specifically focusing on television advertising—the medium that accounted for 63% of Hispanic-targeted U.S. ad spend in 2016 according to Kantar Media data. We selected prominent brands and analyzed Spanish language TV advertising and English-language TV ads that include a Hispanic element, such as an actor or theme. Categories included in this study are:

  • Retail
  • Consumer Packaged Goods
  • Insurance
  • Telecommunications
  • Financial Services

Download the report today to get the information you need to connect with this valuable consumer group.

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