The Next Evolution of Multibrand Events For Manufacturers
Open up any Free Standing Insert (FSI ) coupon vehicle and chances are you will see a multiple-page manufacturer driven scale event touting “Save Up to $14”or encouraging shoppers to “Pick Up the Values”.
Scale events are the next evolution of multibrand events for manufacturers with a large portfolio of powerful brands. This report draws from data gathered by Kantar Media Marx's ProMotion PLUS Service to examine:
- How did we get here?
- Why do manufacturers choose scale events?
- How can any manufacturer leverage FSI coupon scale events?
Download the report today!