Winter Holiday: The Happiest Season of All
With the winter holidays accounting for nearly 20% of annual retail sales, advertisers have good incentive to optimize their paid media budgets to cut through the competitive clutter and win the high-stake months of November and December. In this report, Kantar Media has examined critical trends that drive the end-of-year advertising rush. Using 2014 data as a benchmark, combined with what we have seen during the first half of 2015, we assess what we can expect for this year.
This report examines
- Measured retail ad expenditure by time period, media, and advertiser
- Creative strategy analysis
- Luxury retailer trends
- Paid Search analysis
- Assessment of what’s to come during the 2015 holiday season
Download the report today for important insights into how retailers are trying to make the most of the holiday season—and get the guidance you need to stand out from the clutter.