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Kantar Media Newsroom

The Kantar Media Newsroom is your weekly summary of what's happening in the media and marketing industries. Stay up to date on what matters most with this weekly newsletter!

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Political ad spend

2018 Campaign Ad Spend Will be in the Billions

Most money raised in politics is spent on advertising, and believe it or not, even in this digital age, most of those advertising dollars still go to the long-time king of political advertising: television. We predict that TV will win out in 2018 as well.

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