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Don Draper - Transforming Media Landscape

Transforming media landscape: 3 key facts a marketer should know

Today's media landscape is looking cluttered. Digital advertising has also become cluttered with interruptive ad experiences. Now, users have spoken: they don’t want pervasive ads, and they don’t want to be interrupted.

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Media Monitoring: the 5 new missions of communications pros

As the media landscape continues to develop – and changes the way brands create and maintain awareness or develop PR campaigns, making the most of your media monitoring is not always easy. What's coming in this field in 2016? Let's now look at the 5 core cross-media monitoring tasks of communications professionals.

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