Error message

Strict warning: Only variables should be passed by reference in kantar_preprocess_page() (line 124 of /home/WWW/drupal/all/themes/kantar/template.php).
Media Monitoring and Marketing - Kantar Media
Achieve Your Communication Effectiveness
with Kantar Media Expertise
Communication Planning
and Optimization
Consumer
Engagement

Communication ROI
Consumer
Understanding

News & Views

  • 11/04/2014

    Eggspert TV tactics for Easter ads

    Kids may associate Easter with the hunt for eggs – but for companies, it’s all about the battle for a slot in the nation’s Easter baskets.

  • 02/04/2014

    Kantar Media acquires social TV analytics specialists The Data Republic

    Acquisition will enrich the company’s social TV capabilities for the benefit of Media Researchers across the world.
     

  • 01/04/2014

    Kantar and Twitter extend their worldwide strategic alliance

    “Data of Now” deal includes new five-year programme to connect data and jointly create research products.

  • 26/03/2014

    Kantar Media reports U.S. Advertising Expenditures increased 0.9% in 2013

    Large, midsize advertisers spent 3.3% more year-over-year, offset by a significant 6.6% decline from smaller advertisers.

  • 19/03/2014

    New Audi TT most talked about car at Geneva Motor Show

    High performance models draw the social media crowd, but journalists and bloggers focus on small city cars.

  • 17/03/2014

    1% of Advertisers generate 80% of search clicks across 10 categories in US, UK and FRANCE

    Exclusive data generated for Festival of Media Global by research partner Kantar Media shows how paid search sector is dominated by elite minority.

  • 11/03/2014

    March Madness generated $1.15 B in Ad Revenue in 2013

    See trend data analysis to learn how the tournament has evolved over the past decade to become one of the largest and most valuable properties in all of television sports.

  • 10/03/2014

    Whiskey gets lucky for St. Patrick’s Day

    St. Patrick’s Day began back in the 17th century as a celebration of Saint Patrick and the arrival of Christianity in Ireland.

  • 07/03/2014

    Digitally Distributed Coupons Outpaced Print FSI Coupons in Food Unit Incentives in 2013

    Digital coupons distributed in 2013 on key websites delivered higher incentives per unit in all five CPG food areas compared to Print FSI coupons distributed in Sunday newspaper

  • 03/03/2014

    Television Audience Measurement services in Estonia, Latvia & Lithuania

    Baltic media market will benefit from new technology, increased panel size and enhanced processing systems to ensure future-proof audience measurement.

  • 03/03/2014

    CTR China Insight Reveals Top 5 Market Trends in 2014

    The top 5 market trends and insights in 2014 offer valuable references and basic facts for media owners and companies to make strategic and managerial break-through decisions in

  • 26/02/2014

    CIC 2014 China Social Media Landscape

    CIC has witnessed dynamic changes in the China Social Media Landscape for the 6th year and publishes an update of its latest developments.

  • 26/02/2014

    US Ad Intelligence last whitepaper: Tablet Magazine Advertising

    Do you want to know what’s happening today in tablet magazine advertising?

  • 25/02/2014

    AdGooroo Now Provides Advertisers’ Mobile Search Spend in U.S., U.K. and Australia

    The new Mobile Search data enables advertisers to gain a competitive advantage in Paid Search via near real time insight into their competitors’ campaigns.

  • 24/02/2014

    Richard Poustie appointed Chief Executive Officer, Kantar Media TGI & Custom

    Kantar Media is pleased to announce that Richard Poustie has been appointed the global Chief Executive Officer of its TGI & Custom Division, which has recently been expanded

  • 24/02/2014

    The 86th Academy Awards

    Kantar Media finds Oscar Advertising takes the prize: $88.3 million in 2013.

  • 14/02/2014

    Love is all around, for advertisers at least

    Kantar Media US: AdScope database to analyze occurrence, expenditure, and creative data for ads that feature Valentine’s Day messaging during the weeks leading up to the event.

  • 07/02/2014

    Super Bowl 2014 Advertising Insights: Which Super Bowl Ads Scored the Highest Audience?

    The Big Game May Not Have Been Super, But Many Ads Were.

  • 06/02/2014

    What Makes the World’s Consumers Tick

    This free data is our TGI guide to attitudes and perceptions of consumers from around the world: 50 statements compared across 50 of our measured markets.

  • 05/02/2014

    Search Marketing Insights for Brasilian Market

    Kantar Media and IBOPE: a new partnership in order to expand IBOPE’s digital media coverage and enable to offer advertising investment information for the main search engine sit

  • 04/02/2014

    Super Bowl 2014 By The Numbers

    Check out this post-game report from Jon Swallen, our Chief Research Officer, which highlights some of the key numbers and trends.

  • 04/02/2014

    Super Bowl 2014 Ad Log

    The Seattle Seahawks pillaged the Denver Broncos on Sunday night, with a final score of 43-8.

  • 30/01/2014

    CSM Partners With Sina Weibo To Launch Weibo TV Ratings Index

    CSM Media Research (CSM), a joint venture company between CTR Market Research and Kantar Media, and microblogging service Sina Weibo have entered into a strategic allian

  • 30/01/2014

    TV ads on TV leading up to Super Bowl

    Kantar Media’s AdScope team is curious to see if retail advertisers push big-inch LCD and HDTV ads in the weeks leading up to the kickoff more so than during other weeks of the

  • 23/01/2014

    Kantar Media takes historical look at Winter Olympics Ad Spending

    2014 Sochi Olympics Could Produce More Than 5,500 TV ad minutes

  • 15/01/2014

    Kantar Media reports the Super Bowl scores with over $2 billion in Ad Spending over the past ten years

    Historical Advertising Data Shows Trends Including Increasing Prices, Growing Competitive Clutter, Strongly Engaged Viewers and High Sponsorship Value.

  • 14/01/2014

    "The Words of the Year" An exclusive survey by Médiascopie Institute and Kantar Media

    2013, the year of gloominess for French people,
    2014, the return of optimism?

  • 13/01/2014

    Kantar Media reports Free Standing Insert (FSI) coupon activity is up 4.5% in 2013

    More than 287 billion Free Standing Insert (FSI) coupons were distributed in 2013.

  • 19/12/2013

    Upmarket Bargain Hunters

    With Christmas just around the corner, many shoppers are either spending beyond their means or shopping at budget supermarkets...

  • 19/12/2013

    Wedded Bliss: The Marketers Heaven

    In the wake of popular reality television programmes like ‘Don’t Tell the Bride’ and ‘Four Weddings’, the UK wedding industry...

  • 18/12/2013

    Taking a gamble on the speculators

    As Britain finally looks to be beginning its ascent out of the financial abyss of the downturn, many people will be looking to get their finances back on track.

  • 17/12/2013

    Kantar Media acquires FishEye Analytics

    The integration will extend Kantar Media’s global multi-lingual social measurement and analysis capabilities.

  • 17/12/2013

    Medialogic partners with Kantar Media to deliver futurePROOF TV Audience measurement technology in Pakistan

    The national TV ratings provider has announced a partnership with Kantar Media to enhance the TV audience measurement service in Pakistan.

  • 17/12/2013

    Kantar Media reports U.S. Advertising Expenditure declined in Q3 2013

    Kantar Media reports U.S. Advertising Expenditure declined iin Q3 2013, due to comparison against High Olympics, election year spend in 2012.

  • 16/12/2013

    2013 Top Consumer Packaged Goods Advertisers in Paid Search

    AdGooroo uncovered a number of interesting and sometimes surprising findings in its report.

  • 16/12/2013

    Warding off the winter lurgy

    As we move more deeply into autumn and frosts become a frequent spectacle in the mornings...

  • 13/12/2013

    Kantar Media Cmag: Year-to-Date Spending on Anti-Affordable Care Act in USA

    Political critics of the law are advertising against it.

  • 05/12/2013

    Walmart Gets More For Its Money This Black Friday

    Retailer beats the competition in key cost per visitor share metric.

  • 03/12/2013

    Kantar Media's analysis of digital coupon distribution finds target.com is in the lead

    An analysis by Kantar Media’s Marx of retailer website data found that Target.com’s coupon distribution page - coupons.target.com - achieved the highest total average daily...

  • 28/11/2013

    Automotive Ad Insights

    This piece presents general automotive market expenditure trends; the role of local news in auto ad clutter...

  • 27/11/2013

    Black Friday: No holiday for advertisers

    Kantar Media has taken a look at ads featuring Black Friday messaging to determine critical trends driving the Black Friday advertising bonanza...

  • 26/11/2013

    Data privacy concerns for UK smartphone owners revealed

    When it comes to attitudes to mobile data privacy, smartphone owners in the UK are most concerned about companies having access to banking activities and content of texts and em

  • 21/11/2013

    Amazon dominates online tablet purchasing

    New UK research from Kantar Media Compete highlights the dominance of Amazon in the online tablet buying process,...

  • 19/11/2013

    New issue of momentum review

    The 15th issue of our e-magazine is out.
    Don't miss it!
    Topic: Mobile consumers

  • 08/11/2013

    Kantar Media brings more transparency to the Digital Network & Ad Tech Industry for agencies and marketers

    Kantar Media, the leading provider of media opportunities and advertising rates to media planning and buying teams at U.S. advertising agencies,...

  • 31/10/2013

    Kantar Media and Twitter partnership extends to continental Europe

    Kantar Media announced the extension of its strategic alliance with Twitter to include Spain.

  • 30/10/2013

    British Members of Parliament and Shanghai British Consulate meet CIC, China's leading social business intelligence provider

    On 21st of October 2013, CIC was honored to have hosted a summit with a special group of distinguished guests from British Parliament and British Consulate, in which CIC reviewe

  • 30/10/2013

    Kantar Media and AdAge retail marketing report

    Kantar Media and AdAge have joined together to develop a co-branded whitepaper focused on retail marketing

  • 30/10/2013

    Kantar Media launches Audience Advisor

    Advanced TV audience measurement service provides high-quality return path data projecting to a large national footprint, integrated with purchase behavior for key sectors.

  • 08/10/2013

    Kantar Media partners with ICCO for its 2013 Global PR Industry Summit

    Event is a platform for PR consultancies from around the globe to explore the biggest issues and shape the industry's future

  • 07/10/2013

    Online offers confectionery manufacturers a sweet opportunity

    The Online Shopper Intelligence report from Kantar Media Compete reveals that only 12% of the 7 million online grocery shoppers in the UK visit a confectionery related page onli

  • 04/10/2013

    The Data Alliance and FourthWall Media announce data partnership agreement

    The Data Alliance, the WPP company that enables strategic data partnerships across the Group, and FourthWall Media®, the largest independent source of cable set-top box viewing

  • 30/09/2013

    Kantar Media bolsters presence in emerging markets

    Appoints Mansoor Khan to new role of Director of MENA and South Asia.

  • 26/09/2013

    Kantar Media TGI analyses the disconnect between the cars that people would like to buy and what they finally purchase

    Kantar Media highlights risk car makers take if they do not review their target audience segmentation before embarking on their next marketing campaign.

  • 25/09/2013

    Kantar Media enables access to TV audience data on the move

    Kantar Media is rolling out the first in a suite of applications to enable broadcast audience data to be viewed on mobile devices.

  • 20/09/2013

    New service from Kantar Media allows ad planners to reach highly-defined consumer targets online for the first time in the UK

    Innovative digital targeting initiative enhances programmatic buying and enables planners to deliver complex client briefs without relying solely on consumer web-based behaviour

  • 18/09/2013

    2013 White Paper on Travellers - The Rise of Social Travel

    This white paper collects and analyzes the information related to social media, maps out five types of travellers active on social media.

  • 18/09/2013

    New leadership at Kantar Media

    Kantar is pleased to announce the appointment of Andy Brown as CEO, Kantar Media.

  • 18/09/2013

    BMW i8 and Mercedes-Benz S-Class create biggest buzz at Frankfurt Motor Show

    Dominance of electric, hybrid and PHEV models indicate alternative technologies are here to stay

  • 12/09/2013

    KANTAR MEDIA TALKS BROADCASTING, BIG DATA AND DIGITAL TECHNOLOGY AT IBC 2013

    Kantar Mediawill demonstrate at IBC 2013 the pivotal part digital technology plays in measuring and analysing the complex viewing habits of today's TV audience.

  • 11/09/2013

    Who were the top 10 advertisers for Q2 2013?

    Kantar Media reports U.S. advertising expenditures increased 3.5% in the second quarter of 2013.
     

  • 20/08/2013

    Kantar Media acquires minority stake in SecondSync

    Kantar Media announced the acquisition of a minority stake in SecondSync, a UK-based social TV analytics company.

  • 02/08/2013

    Kantar Media reports website coupon expenditures on leading websites increased 130% in Q1 2013

    Estimated expenditures for website coupons reached $835 million in Q1 2013 - an increase of 130% compared to the same period last year.

  • 01/08/2013

    Kantar Media Partners with Twitter to Enhance UK TV Planning and Analytics

    London, 1 August 2013 - Kantar Media, a world leader in audience measurement, today announced a strategic alliance with Twitter to develop a new suite of tools to support planni

  • 23/07/2013

    71% of China's mobile internet users access the web on the move every day

    The percentage of mobile internet users in China who accessed the web from a mobile device at least once a day reached 71% in 2012, according to Kantar Media's CNRS-TGI study.

  • 12/07/2013

    "Portraits of Women" by Kantar Media: a more rational relationship with brands

    Female consumers in Europe have completely changed their relationship with brands in light of the socioeconomic context and the explosion of the "social web" in the last 6 years

  • 11/07/2013

    China: the mobile revolution.

    China's mobile internet market is growing rapidly and showing no signs of slowing.

  • 03/07/2013

    New issue of momentum review

    The 14th issue of our e-magazine is out.
    Don't miss it!
    Topic: Branded Content

  • 02/07/2013

    Kantar Media reports U.S. advertising expenditures were flat in the first quarter of 2013

    Total advertising expenditures in the first quarter of 2013 declined 0.1% from a year ago and finished the period at $30.2 billion, according to data released today by Kantar Me

  • 26/06/2013

    Measuring effectiveness of consumer-driven communications

    Kantar Media to discuss 'Convergence, Big Data and Doing the Job Better' at EACD Communications Summit.

  • 31/05/2013

    Kantar Media white paper outlines shifting role of today’s Communications & Marketing Director

    The fragmented world of social media encourages brands to develop a global strategy with a more unified approach to attain direct access to consumers.

  • 30/05/2013

    The Kantar Media News Intelligence blog is online

    Click here to see #KMNI trends web series, white papers and studies.

  • 15/05/2013

    New Kantar Media Healthcare Research blog

    The Kantar Media Healthcare Research blog is now online, exploring the ways healthcare professionals use communication tools. Its content includes white papers, studies and infographics.