Patrick Béhar
Global CEO
Patrick joined Kantar in September 2023. Most recently, he served as Chief Business Officer at Sky Group, responsible for managing and expanding Sky’s relationships with its content and distribution partners and driving Sky Media’s advertising revenues across Europe. His arrival at Sky followed extensive industry experience after a 20-year-long career in consulting in Europe, the US and Asia, most recently leading McKinsey’s European Consumer Tech and Media Practice.
On his appointment Patrick commented, ‘Media markets are undergoing unprecedented transformation, accelerated by new technologies and changing audience behaviours. With the widest and most rapidly expanding cross-media audience measurement footprint, Kantar Media is at the forefront of this transformation, uniquely positioned to unlock audiences and drive growth and value for clients. I’m looking forward to leading this amazingly talented team, working closely with the board, our chairman Adam Crozier, and Chris Jansen, Chief Executive at parent company Kantar Group.’
On his appointment Patrick commented, ‘Media markets are undergoing unprecedented transformation, accelerated by new technologies and changing audience behaviours. With the widest and most rapidly expanding cross-media audience measurement footprint, Kantar Media is at the forefront of this transformation, uniquely positioned to unlock audiences and drive growth and value for clients. I’m looking forward to leading this amazingly talented team, working closely with the board, our chairman Adam Crozier, and Chris Jansen, Chief Executive at parent company Kantar Group.’