Schritt für Schritt: Social Media Monitoring und Analyse Die neue Rolle des Kommunikationschefs | Kantar Media

Die neue Rolle des Kommunikationschefs

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The fragmented world of social media encourages brands to develop a global strategy with a more unified approach to attain direct access to consumers. However, the emerging practices of PR 2.0 and content marketing have struggled to share new social channels and methods of engagement, creating confusion between the two disciplines of communications and marketing.



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Schritt für Schritt: Social Media Monitoring und Analyse