Matthias Hartl to lead Kantar Media Audiences new offices in Bern

Kantar Media, the world leader in audience measurement services, has announced the appointment of Matthias Hartl as Managing Director of Kantar Media Audiences Switzerland

This new role follows the company's recent success in being  appointed by Mediapulse to deliver television audience measurement services in the country. The new service, which is due to go live in January 2013 and will run initially until December 2018, will deploy Kantar Media's internationally recognised 5000 series PeopleMeter and VirtualMeter technology to a national panel of 1,870 homes. Kantar Media will record accurate data on the panel's television viewing habits, including both linear television and online viewing.

Hartl will be based at Kantar Media's new offices in Bern, Switzerland, and will report to Eitan Kassif, Regional Director, Kantar Media Audiences. The office will employ 32 staff and extends Kantar Media's global footprint to over 60 markets worldwide.

Commenting on the appointment, Richard Marks, Global CEO, Kantar Media Audiences says, "I'm delighted to welcome Matthias to the company. He brings to Kantar Media a wealth of project management experience will be invaluable as we continue to build our audience measurement panel in Switzerland ready for early 2013. Working in partnership with Mediapulse and our central team, Matthias will lead a dedicated team whilst investing in new technology and expertise to plan for the future."

Matthias joins Kantar Media following a distinguished career including in-house and consultancy roles in the public, IT, telecommunication and energy sectors. He says:  "I am delighted to be taking on this role and being part of a successful and respected global media research business. I'm looking forward to building the Swiss television panel and establishing a strong presence for Kantar Media in Switzerland."