Re-shaping the media industry in 2016

In recent years we have witnessed seismic shifts in the way people consume content and the technology that’s available for buying, selling and measuring its impact. 

In this year ahead article Kantar Media’s CEO, Andy Brown, gives his predictions as we look to the year ahead particularly how in 2016 we’re likely to see things evolve in four key areas.

To read the full article please click here