An industry event in Estonia
As TNS Baltic & Kantar Media announced a series of plans to enhance the existing Television Audience Measurement services in all three Baltic countries, an industry event, organised by TNS Emor, took place in Tallinn at the beginning of June. 40 clients, representatives of all main Estonian TV Broadcasters and Media Agencies, participated.
Attendees of this event, had the opportunity to view a demonstration of the Kantar Media’s latest TV measurement technology coupled with a demonstration of the Audio Matching channel detection technique, which are being currently implemented in Estonia, Latvia and Lithuania.
Renata Uhlarikova, International Business Development Director at Kantar Media Audiences, delivered a presentation focusing on the latest trends in audience measurement, such as TimeShift, Return Path Data, and Data Integration. She highlighted the latest trends in UK Time Shift viewing, explained how the Return Path Data services can enhance the TV audience currency, and talked about hybrid measurement techniques for the future.