Jeff Boehme speaks at the ARF Audience Measurement Conference

Kantar Media Audiences' CRO, Jeff Boehme, discussed how big TV events influence advertisers to spend their ad dollars and big data can prove if their investment is worth it at the 'Do Big TV Events Work?' panel at the ARF Audience Measurement Conference this month in New York. 

 To view Jeff's presentation from the event, please click here

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