Tweet Talk - A lively panel discussion about social TV
At the UK launch of the Kantar Twitter TV Ratings last month, Global CEO of Kantar Media Audiences, Richard Asquith, hosted a thought-provoking panel session around Social TV. He asked the panellists some big questions around the impact of Twitter and Social TV on the TV landscape, the implications for brands and how to make the second screen a complementary rather than a distracting experience for the audience.
We were pleased to have some key industry players on stage for this lively panel session:Sonia Sudhakar, Director of Digital & On Demand Marketing at ITV; Harriet Perry, Managing Partner for Digital at PHD and Andy Littledale, Senior Product Manager at Twitter. Watch the video below to hear what they had to say.