Using media monitoring and analysis at every department

In today’s ‘always on’ media environment, media monitoring data, once exclusively associated with PR teams, is becoming increasingly utilised across different departments as a way of improving performance.

From Sales and Marketing, to HR and Customer Services, our infographic explores the variety of ways in which different teams across organisations can benefit from media monitoring and analysis.

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We give clients a clear picture of how their brand is seen through the eyes of the media and social media; help businesses to understand the value of their efforts in PR, digital marketing, or content marketing; identify cultural nuances across markets or understand their performance in comparison to competitors. 

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