Why do we need to understand the engagement level of consumers through social data?
Channels and programmes strive to keep their audiences engaged. That engagement is being taken further out of the home and online into the public sphere with ever increasing levels of television related activity on social media.
We asked some industry experts for their opinions on why the need to understand the engagement level of consumers through social data is becoming increasingly important, and how it can be effectively utilised to compliment current audience measurement data. Click the link below to hear their thoughts in our latest video.