5 new rules of pr crisis management | Kantar Media

5 new rules of PR crisis management

How to avoid or successfully deal with a brand crisis in the age of information overload and digitalisation? How to use social media to deal with a PR Catastrophe? Is mass crisis communication still important, as it is instantly decrypted by social networks, media and the public?


Welcome to the new era of Crisis Public Relations. Today’s PR crisis management needs to adjust to different sections of the public more finely. Media relations are part of every crisis but answering to the media or convincing opinion leaders to ensure efficient crisis management is no longer enough.


The rules have changed. Here’s what you need to know…



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