The science of successful content

While the area of content marketing has long been seen as territory for the creative type, it’s actually much more scientific.  The success or failure of a piece of content fundamentally comes down to chemistry…and whether or not it inspires a positive reaction from your audience.  As a busy PR, marketing or communications professional, if you’re going to invest time and resources experimenting with content you want to be sure that the content you create makes an impact.  Read on to find out if the content you’re creating includes all the elements for success

Infographic on the science of successful content



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