10 insights to understand today's media monitoring & analysis challenges (Tipsheet)
Media monitoring is the start and continual evolution of a communications strategy. The articles your brand is mentioned in and the journalists who pick them up define the awareness of your brand and the success of your campaigns. This sounds a tad daunting – if only there was a guide to demonstrate how to make the most of your monitoring.. Oh but wait, there is! Check out our top tipsheet below – identify the relationship between social and mainstream monitoring; understand your different audiences and make the most of your existing service to feed the future of your campaigns.