Kantar Media, a WPP Group company, announced Thursday it will make programmatic advertising spend and occurrence data available to advertisers through its platforms. The service will initially launch in the United States and then roll out to other key markets.
Is advertising getting better for consumers? Is the receptivity of consumers to advertising improving as ads become more addressable? Kantar Media’s recent global study Dimension has revealed that while consumers say that the advertising environment has improved, there are still some challenges, particularly with online. The survey included responses from more than 5,000 “connected” adult consumers. Manish Bhatia, North America CEO, Kantar Media, shared his views about the survey with me in the following exclusive interview.
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