There's been a lot of talk in the past few weeks about electronic appliances capturing data for surveillance purposes. But can marketers access this type of data?
After Sunday night’s broadcast, each Oscar winner will walk away with a 24-karat gold-plated statuette worth an estimated $696. ABC will walk away with over 165,000 times that. Last year, the show brought in $115 million in ad revenue for the network (including $13 million during the red carpet pre show), according to Kantar Media, and with ad prices on the rise, that total will only rise this year.
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