What type of person blocks ads? Kantar Media has created a profile. It turns out ad blockers are more likely to be male, less concerned about following rules, and heavily reliant on the Internet for entertainment, information, and content.
Users of ad-blocking software skew heavily young and male, with males 27% more likely to use an ad-blocking app and those aged 18-to-24 109% more likely to use the technology than average, according to data from Kantar Media provided to Marketing Dive.
See full listing below
No news item to display