Fox News has seen national advertisers flee The O’Reilly Factor since its April 3 broadcast, two days after the The New York Times published a story about O’Reilly and the network paying settlements to five women who had accused the host of sexual harassment. In fact, according to a study by Kantar Media, the amount of ad time national sponsors have bought for the program has fallen by more than 50 percent since the story was published.
For the fourth year in a row, direct-to-consumer (DTC) advertising funded by the healthcare and pharmaceutical industries continued to grow, most likely surpassing 2015’s record-breaking media spend. Although the figures were not completely tallied at presstime, in 2016, consumer-marketing efforts probably cost about $6.4 billion, a 5% jump over the $6.1 billion spent in 2015, according to the market research firm Kantar Media.
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