Most money raised in politics is spent on advertising, and believe it or not, even in this digital age, most of those advertising dollars still go to the long-time king of political advertising: television. Even though the last two years have seen lots of bungled predictions, in the realm of TV ad spending, we are undeterred, and predict that TV will win out in 2018 as well. Forecasting the amount and distribution of political ad dollars is not just another sign that the election season is starting, but also very big business: The large media companies that own most local television stations and the Wall Street investors who hold their stock have come to rely on the bi-annual infusion of political cash that floods stations fortunate enough to be in the "right" markets.
Ads in voice searches could frustrate shoppers. But there are steps to take today to prepare for the inevitable evolution of voice search.
See full listing below
No news item to display