Oscars ad revenue soars ahead of 2017 show

by Claire Atkinson, New York Post

Get ready for the Oscars’ politically tinged acceptance speeches — and likely more than 45 minutes of advertising.

The Oscars telecast, which, at up to $2 million for a 30-second ad spot is the most expensive TV buy after the Super Bowl, has seen the number of commercials grow by 60 percent since 2012, according to a Kantar Media study out Tuesday.

Last year’s Oscars brought in $115 million in ad revenue from its 80 commercials, Kantar said, up 24 percent from 2012, when there were just 60 spots.

The ad revenue take is nearly equal to the Grammys and Golden Globes combined.

The measurement company said two-thirds of the extra commercials came from promotional messages from ABC, the other third from outside advertisers.

View the full article from the New York Post

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