Kantar Media's SRDS.com Now Provides Buyers with Access to Private Marketplace Inventory from Rubicon Project's Publisher and Mobile Application Developer Customers
Kantar Media today announced that private marketplace inventory from Rubicon Project’s publisher and mobile application developer customers is now live in its media planning platform at SRDS.com
. Already, 20 of Rubicon Project’s customers have made their seasonal and topical inventory packages available through the tool.
The addition of this inventory enables brand planners to use SRDS.com as the single interface to discover, evaluate and connect with publishers and mobile app developers who sell their digital advertising inventory programmatically, both through automated guaranteed platforms and private marketplaces.
“By integrating private marketplace inventory from Rubicon Project into our platform, buyers have a centralized way to view, compare and purchase programmatic inventory from top publishers and mobile app developers," said Dina Srinivasan, SRDS Managing Director of Emerging Media, Kantar Media. “It also gives media sellers the ability to expose their inventory packages to 15,000 media and marketing decision makers from hundreds of agencies, including the top four agency holding companies. Through this functionality, we are enhancing the ways in which the buyers and sellers of digital media connect.”
“We are excited to be working with Kantar Media on the SRDS platform,” said Kaylie Smith, Head of Seller Cloud. “SRDS is a way for us to bring additional buyers to our customers, ensuring that they get the greatest possible return on their inventory.”
Kantar Media’s programmatic functionality launched with inventory and data from automated guaranteed platforms earlier this year. With the addition of private marketplace inventory from Rubicon Project, the programmatic data in SRDS.com reinforces how clients can use Kantar Media as the top resource for digital insights in ad intelligence and now, programmatic buying. The number of publishers, mobile app developers and amount of inventory live in SRDS.com will continue to rise as more third-party buy-channels are integrated into the database.
Kantar Media’s subscription-only media planning platform, SRDS.com, provides essential data on more than 125,000 media brands, including digital, B2B publications, consumer magazines, direct marketing, newspapers, out-of-home media, radio, TV/cable and more. Kantar Media, a leader in ad intelligence in the U.S., is rapidly expanding its overall digital footprint, recently launching online video and mobile ad tracking.
About Kantar Media
Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing and advertising effectiveness to social media monitoring. Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.
For further information, please visit us at www.KantarMedia.US