Political: fast, actionable advertising intelligence

Our Campaign Media Analysis Group (CMAG) delivers real-time, accurate information on where TV ads are airing, what they say, how much is being spent, and the actual creative for viewing.

CMAG experts provide clients with actionable insights that help inform their split-second decisions on whether and how to respond.

Timely, accurate information

Campaigners, issue advocates and their media buying agencies can quickly identify what messaging opponents and allies are using. This enables them to create and target ads to counter attacks or to supplement friendly advertising activity.

For sellers of advertising, our data helps surface opportunities to gain share of wallet by identifying the political advertisers and illustrating the relevant audiences to pitch.

Unmatched, objective specialist expertise

Our dedicated team of experienced analysts reviews each and every political ad, classifying them according to sponsor specifics, issues and other messaging trends, and tone. CMAG works alongside our ad occurrence and expenditure service as well as using actual rates, providing volume and placement data, with spending estimates informed by real buys.

As the leading nonpartisan political advertising experts, CMAG’s clients include candidates, PACs and parties at local, state and national levels, advocacy groups, specialist advertising agencies, analysts, academics and the media.  They all draw on our expertise to understand what’s happening in the air.