Multimedia Audience Measurement

Understand how your audience consumes healthcare media

Gain a comprehensive understanding of your target audiences and the media they use for more effective and efficient media and promotional plans. We obsessively measure all healthcare professionals’ media usage so that you can make the best marketing decisions possible. No matter how your targets receive healthcare messaging, we capture it all with syndicated website traffic reporting and measurement, print readership metrics for professional journals and specialty-specific audience and usage projections for medical websites, apps and more.

Online Audience Research

Access detailed information on how your specific healthcare audience uses the web professionally with our recall-based survey, measuring approximately 500 sites, the top in each of 10 specialties. Qualitative data delivers insights into what healthcare professionals think and feel about the websites they use.
  • View usage and preference of top sites
  • Understand reach, frequency of use and time spent on each site
  • Access qualitative data on content and understand how that affects usage

Syndicated Journal Readership Research

Improve the effectiveness of your print ad campaigns and efficiency of your media investments. Syndicated readership studies of professional healthcare publications provide you with critical insight of the reading habits of target audiences.

  • See how frequently and thoroughly your group of healthcare professionals read professional publications in both digital and print formats.
  • Find out the probability of ad page exposure in a particular publication.
  • Evaluate publication performance with accurate and reliable data that is widely used as the primary metrics for print ad planning throughout the healthcare market.

Non-Journal Media Study

Optimize your media mix and more effectively reach your audience of healthcare professionals with metrics on usage and ad exposure potential for a range of digital and alternative media, including drug references, web portals, mobile services, broadcast, Rx pads, patient record forms, mailers, and other media targeted to healthcare professionals.

Our insights span more than 30 medical/surgical and healthcare specialties and hundreds of journals, Web sites and other media. Whether you’re a pharmaceutical or device manufacturer, a full-time healthcare agency or looking to build new business with healthcare clients, we can help.


  • Family Medicine
  • Internal Medicine
  • Cardiology
  • Allergy
  • Anesthesiology
  • Dermatology
  • Diabetes/Endocrinology
  • Emergency Medicine
  • Gastroenterology
  • General Surgery
  • Hematology
  • Infectious Diseases
  • Nephrology
  • Neurology
  • Obstetrics/Gynecology
  • Oncology
  • Orthopedic Surgery
  • Pediatrics
  • Psychiatry
  • Pulmonary Diseases
  • Rheumatology
  • Urology
  • Also:
  • Dentists
  • Dental Hygienists
  • Ophthalmologists
  • Optometrists
  • Opticians
  • Oncology Nurses
  • Managed Care Decision Makers & General Executives
  • Hospital C-Suite
  • Physician Assistants
  • Nurse Practitioners
  • Pharmacists


New Studies

Digital Media (thumbnail)
Mobile device usage: October 2015 medical/surgical edition
Read more
Professional Healthcare
Sources & Interactions September 2015 medical surgical edition
Read more