A growing number of radiation oncologists use smartphones for work reasons
While radiologists have showed a steady increase in adoption of smartphones for professional purposes since 2011, radiation oncologists have actually seen much larger rise of 20 percentage points year-over-year, according to the Sources & Interactions 2013 Study – Radiology Edition.
More than half of all radiation oncologists surveyed currently use smartphone apps for work reasons and they are more likely than radiologists to do so. Among this group, the most popular mobile app used for professional purposes (among those we study) are diagnostic tools/clinical reference.
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Radiology Edition, conducted every year, is designed to profile physician assistants' and nurse practitioners’ media use in these areas of interest to healthcare marketers and media professionals.
To find out more about the study and specialty-specific data, let us know.