Almost half of all doctors use a tablet app for professional purposes
The majority of doctors (53%) are using tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, September 2014 – Medical/Surgical Edition, and 47% of all doctors are using a tablet app for work reasons. Among doctors who are tablet users, 75% use apps for medical journals/newspapers/magazines and 59% use Diagnostic Tools/Clinical Reference tablet apps.
Usage of specific types of tablet apps has remained relatively steady over the last six months, as documented by the chart above, with the biggest increase coming within the medical publication category. About 39% of all physicians surveyed use tablet apps for medical journals/newspapers/magazines, making this the most widely-used app type among the six we currently study. About 31% of doctors use tablet apps for diagnostic tools and clinical reference and 27% use it for electronic medical records.
The Sources & Interactions™ Study is a detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more. The study is conducted every six months and targets more than 3,000 physicians annually across 22 specialties, exploring their media preferences and habits. Sources & Interactions was designed to help marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians (and other healthcare professionals’) information inventory.
To find out more about the study and get access to specialty-specific data, contact us now. We study physician media behaviors and preferences annually across 22 specialties.