Attention vs Advertising

attention vs advertising infographic in the atlantic

 

As Thompson points out, consumers spend more time with Internet and mobile media than print, but print publications still get vastly more ad dollars. 

So what's happening here?

Are the advertising dollars lagging behind consumer behavior? Does the level of engagement vary between media that drastically (I'm always doing something else on my phone, but when I read a newspaper I am highly engaged)? Is mobile advertising significantly undervalued?

What's your takeaway?



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